Joga Bonito, “play beautiful”, was Nike’s World Cup campaign for 2006 and it resonated across the country with 3 v 3 and 4 v 4 small-sided events popping up all over with players trying to create in their own little corners of the globe. Spiriited by the Brazilians and the Portuguese, creative footballers get back to the brilliance and magic of soccer. Never mind the hacks and barbarians fouling and stalling the beautiful game trying to get results at all costs, Joga promotes individuality and ownership of their game by the player.

Nike, led by Rob Smith, came to Black Watch and hosted this event, and it stuck. “Our kids just loved it. The music, the freedom to play without recourse from a coach,” stated Executive Director Steve Freeman and Joga Enthusiast. “We want to create playing opportunities for our kids to experiment, to challenge themselves internally. We want our kids to own the game, and when that happens, the US will win a World Cup.”

Check out the Center City Arena’s website @ www.centercityarena.org or the link with the Joga Registration form for more information. Currently, all players are welcome.

Start Date: Jan. 6, 2008

Sunday mornings
9:00 - 11:00
Location: Front Street Training Facility
U10, U11, U12, U13

Cost: $15 per player

Catch the excitement! Do you have game?